Independent Boutique Hotels and Private Luxury Vacation Rentals

Hotel the Owner

Reducing Risk Increasing RevPAR +

Man in grey suit

We understand that there is risk in every business and that when things are good in the economy that things can be great in hospitality and when things are not going well things are going worse or us. We work with you to help in developing fact based marketing strategies and tactics. Because economies shift and change and your marketing needs to be proactive rather than reactive to the economic conditions of your local economy or that of your current feeder markets.

General Manager

Winning in Your Competitive Set

We realize that your compensation can be directly tied to how well your perform in comparison to your competitive set. In addition to property maintenance,  staffing and financial reporting you have the responsibility of taking an owners dream and vision about their property and marketing it in a way that out performs the competition in a variety of metrics. We also understand that in a boutique setting you may not have a designated marketing team to help you. By working with you and the analytics that your PMS or CRM can provide together we can help you earn your performance bonuses be it for increased occupancy, share of market, or increase in RevPAR or ADR.  

man in dark blue suit

Director of Sales and Marketing

Because You Can’t Know Everything

Sales Director

Nicholls Hospitality Marketing knows how dynamic the marketing environment is. Nothing stays the same for very long, as soon as you have figured out how to use one social media platform they have introduced a change, or incredible amount of changes in search optimization, in 2018 Google made 3200 changes to its system and new influencers on the rise all the time. We can help you look like a star when you develop and present your performance reports and return on ad spend to your general manager.

Private Luxury Vacation Rental Owner

Taking Greater Control And Earning More Per Booking

Many of the same factors that affect the boutique hotel and the hotel industry in general apply to your property, history can be a great teacher.  When online travel agencies OTA’s started to appear they provided a very convenient way for hotels to market and sell their inventory  however the commissions were quite high.  Hotels have been fighting to gain more direct bookings ever since because direct bookings can provide a lower booking cost. We can help you get more direct bookings. 

female booking luxury villa vacation

Independent Boutique Hotels Private Luxury Vacation Rentals

A boutique hotel and private luxury vacation rental is as much a part of the destination as the destination itself. These escapes from the everyday and the ordinary  have a definite sense of place and it is important to be able to work with a marketing agency that will help communicate this in a world of cookie cutter commoditized accommodation options. Nicholls Hospitality Marketing would love to help you tell your story to people who want to hear it and can appreciate what your offer.

Hotel Owner

Reducing Risk Increasing RevPAR

Man in grey suit

We understand that there is risk in every business and that when things are good in the economy that things can be great in hospitality and when things are not going well things are going worse or us. We work with you to help in developing fact based marketing strategies and tactics. Because economies shift and change and your marketing needs to be proactive rather than reactive to the economic conditions of your local economy or that of your current feeder markets.   

General Manager

Winning in Your Competitive Set

man in dark blue suit

We realize that your compensation can be directly tied to how well your perform in comparison to your competitive set. In addition to property maintenance,  staffing and financial reporting you have the responsibility of taking an owners dream and vision about their property and marketing it in a way that out performs the competition in a variety of metrics. We also understand that in a boutique setting you may not have a designated marketing team to help you. By working with you and the analytics that your PMS or CRM can provide together we can help you earn your performance bonuses be it for increased occupancy, share of market, or increase in RevPAR or ADR.  

Director of Sales and Marketing

Because You Can’t Know Everything

Sales Director

Nicholls Hospitality Marketing knows how dynamic the marketing environment is. Nothing stays the same for very long, as soon as you have figured out how to use one social media platform they have introduced a change, or incredible amount of changes in search optimization, in 2018 Google made 3200 changes to its system and new influencers on the rise all the time. We can help you look like a star when you develop and present your performance reports and return on ad spend to your general manager.

Private Luxury Vacation Rental Owner

Taking Greater Control and Earning More Per Booking

female booking luxury villa vacation

Many of the same factors that affect the boutique hotel and the hotel industry in general apply to your property, history can be a great teacher.  When online travel agencies OTA’s started to appear they provided a very convenient way for hotels to market and sell their inventory  however the commissions were quite high.  Hotels have been fighting to gain more direct bookings ever since because direct bookings can provide a lower booking cost. We can help you get more direct bookings. 

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